Graphic Artist Emily Kalina: Rethinking the Art Business Model with New Advancements in Tech

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The art planet is ever-modifying, and with new technological innovation, new mediums, and altering values all impacting the artwork industry, artists are always looking for approaches to preserve up with the speed and consider regulate of their occupations.

Emily Kalina, a graphic artist, is getting edge of new developments in technological innovation to make artwork available and cost-effective for all. “I’ve often wished to make artwork that everybody can take pleasure in, not just abundant consumers on the lookout for tax breaks,” she explains. “I want any one who needs to to be in a position to buy my work, and technological innovation has eventually designed that achievable.”

Kalina is Carving Out an Inventive Legacy

Dwelling with Epilepsy hasn’t been simple on Emily Kalina, but she has formulated an approach that allows her to be effective in spite of the issues her condition provides. With a number of variations to her inventive approach and business enterprise design, she has enabled herself to carve out a bold and one of a kind creative legacy.

Just as a painter takes advantage of a paintbrush on canvas, Kalina results in paintings digitally applying an Apple Pencil on an iPad Professional. This setup maintains the authenticity of the creative approach while giving much more versatility than classic techniques. It also enables her to add, print, layout tailor made solutions, and sell her do the job specifically from the electronic artwork she generates. This makes it possible for her to create cost-effective do the job that any person can enjoy. In brief, technologies affords Kalina a lot more command above the commercialization of her art than earlier doable.

Discovering Direction in Kalina’s Job

Kalina’s get the job done as an artist has been through numerous various iterations. For the initial fourteen several years of her vocation, she painted entirely with watercolors whilst educating portion-time at a range of private institutions. She considers herself specifically fortunate to have researched beneath (and served as a Teaching Assistant for) renowned watercolorist Thomas Sgouros even though she attended Rhode Island Faculty of Design and style (RISD) through a single of the most tough durations of her everyday living.

Following a quick pause to reevaluate the route of her work, Kalina rediscovered her passion for earning inexpensive art that anyone can appreciate – not just the wealthy elite. According to Kalina, her new technological medium (painting on a electronic floor with a stylus) has authorized her to make art that is inexpensive, accessible, and adaptable to distinct products.

Although Kalina in the beginning took cost of each and every element of the business enterprise from marketing and advertising to buy achievement, the advent of dropshipping and print-on-demand solutions have enabled her even better adaptability, permitting her to consider a action back again and permit technological know-how do some of the tricky work for her. “I did not want to outsource some of individuals important functions for the reason that I was sailing via uncharted waters, and any missteps or a lack of oversight could have sunk the entire ship,” she explains. “However, with these new companies and systems, I never have to be concerned about that. People parts of the business enterprise just about consider care of on their own.”

Sharing Artwork with the Globe

Kalina does not know in which her career will guide her, but according to her, that is section of what can make it thrilling. “I’m likely my possess way, forging forward onto paths formerly untraveled, and I’m very pleased of that. I could not usually know the place I’m headed, but I know that it will be worth it in the finish,” she states. On the lookout ahead to the potential, Kalina hopes to inspire other artists with her tale even though sharing her enjoy of artwork with the planet.

Find out more about Emily Kalina, view her perform, and store her prints and goods at https://emilykalina.com/.

Printed April 4th, 2022

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